To be the BEST Insurance Advisor follow Lipkin’s 10 Laws of Sales & Service Preeminence
Live Above The Line: Be the BEST Insurance Advisor
Following the first article on words of Wisdom from Mike Lipkin to be the BEST insurance advisor out there, here is part 2. This is a summary of Lipkin’s 10 Laws of Sales & Service Preeminence in his Live Above The Line program.
Be sure to review these 10 laws in order, as they build on one another. Skipping ahead and incorporating just one law will not be as successful as taking the whole system as a unit. I hope you enjoy these 10 laws as much as I did. I plan to incorporate these into my practice to go above and beyond the expectations of my clients, everyday.
Lipkin’s 10 Laws of Sales & Service Preeminence
Law 1: Focus on Success
- Fixate on a powerful goal.
- Know why you want to achieve it.
- Understand your primary personal promise.
Law 2: Own the Business
- Act like it’s yours.
- Be totally responsible.
- Earn the respect of others, every day.
Law 3: Prepare to win
- Be a subject matter expert.
- Know what your customer wants.
- Master the process.
Law 4: Be Courageous
- Take on big challenges.
- Back yourself absolutely.
- Make friends with your fear.
Law 5: Care Deeply About Your Customer
- Demonstrate your interest in them.
- Show how much you enjoy serving them.
- Go above and beyond.
Law 6: Listen Intensely
- Show empathy: listen for meaning.
- Ask the right questions.
- Restate what you’ve heard and ask for validation.
Law 7: Communicate With Confidence
- Talk with authority.
- Provide proof.
- Walk the talk.
Law 8: Be A Teamplayer
- Reach out to your colleagues: help and be helped.
- Bring your A-Game every day.
- Share your best practices.
Law 9: Be Hungry For Kaizen*
* Kaizen: a Japanese word meaning, “constant and never ending improvement.”
- Grow every day.
- Live above the line.
- Proactively search for the better way.
Law 10: Be Disciplined
- Make every conversation count.
- Always be on when you need to be on.
- Condition yourself for pre-eminence.
Find out more about Canada’s Best Insurance Advisor(s)
Life Guard Insurance works closely with PPI Solutions, Canada’s #1 Managing General Agency for life insurance and health insurance brokers. PPI Solutions provides outstanding training, like bringing in Mike Lipkin as a speaker, to help their team of life insurance brokers be the very best in Canada. If you would like to meet and interview one of the best insurance advisors in Canada, contact Life Guard Insurance and we will match you up with a highly qualified life insurance advisor in your area.
The article was written by +Mitch Reynolds. If you found this article interesting or it made you think, please feel free to share your comments below. Liking us on Facebook, giving us a +1 on Google or Tweeting this article about being the best insurance advisor would be very much appreciated.